The beat that charges arenas and ignites fan passion across The Garden. New York basketball comes with a sound all its own. It is loud. It is proud. It moves with grit and groove. And for the Knicks, that sound was led by The New York Sticks, a custom-built drumline experience produced by BDEntertainment to amplify every moment of the game day experience. From the entrance gates to the player introductions, this was a performance designed for fan immersion, built for media coverage, and rooted in the city’s energy. A Knicks Drumline member leads a custom-built rhythm inside The Garden, energizing fans with bold beats and unmatched performance presence. Custom built for the world’s most famous arena. The New York Sticks were more than a halftime act. They were an extension of the Knicks brand identity, crafted to deliver live music entertainment that matched the team’s pace and the crowd’s intensity. Every look, every rhythm, and every cue was tailored in partnership with MSG Entertainment and Knicks production teams. The drumline performed throughout Madison Square Garden, outside the venue pregame, inside the concourse, on the court during timeouts and player intros, and at key quarter breaks. This was not background music. It was choreography for the crowd. From sidewalk to spotlight, the Knicks Drumline engages fans outside Madison Square Garden with interactive, street-level entertainment before tip-off. Style that reflects the city. Sound that sets the tone. The New York Sticks were outfitted in Knicks-branded uniforms with drum wraps and gear designed to reflect the team’s identity. But what made them stand out was not just the visuals. It was the swagger. The ensemble delivered high-energy live performances that reflected the city’s signature rhythm. With grooves inspired by New York street style and arranged specifically for the Knicks audience, they brought movement and music together to create unforgettable in-arena moments. Energy built to move from pregame into overtime. Every performance by The New York Sticks was built to meet the moment. Whether warming up fans in front of the Garden or building anticipation inside before tip-off, the drumline cast was composed of professional performers who understood live crowd dynamics. As part of BDEntertainment’s roster of event entertainment services, this ensemble functioned like a live band performance scaled for a sports venue, fully mobile, visually aligned, and performance-ready. This is what it looks like when concert entertainment bands and drumline ensembles are integrated into the DNA of the event experience. With lights up and fans gathering, the Knicks Drumline brings live sound to life outside MSG, building excitement with every beat before fans enter the arena.
Looking to create this kind of movement at your next event? BDEntertainment builds live music experiences that drive emotional connection and measurable energy. Whether it is a branded fan zone, a private corporate event, or an arena-sized spectacle, we offer professional live band ensembles that match the scale, tone, and story of your brand.
From interactive band performances to high-profile drumline casts, our teams rehearse for precision, perform with presence, and elevate every step of the show.