First impression. Lasting energy. A performance that opened the show and owned the moment. Before the lights rose and the first verse began, the tone was already set. Fifty performers. One song. Zero missed beats. When Taylor Swift opened the 2019 Billboard Music Awards with her chart-topping single “ME!” featuring Brendon Urie, she did not take the stage alone. She was led in by a BDE-built drumline designed to amplify her presence and electrify the crowd before a single lyric was sung. From the first step to the final cue, BDEntertainment delivered a spectacle built for television, built for color, and built for sound that hits. With synchronized movement and stadium sized sound, this drumline performance powered the Taylor Swift Billboard Music Awards set, captivating both in person and broadcast viewers. Fifty performers. One unified visual story. To match the vibrant palette of the song and set design, BDEntertainment created a custom drumline cast complete with pastel pink drums and uniforms. Every detail was intentional. From the color finish on each drum to the soft powder tones of each jacket and hat, the visual aesthetic became an extension of the artist’s brand. The drumline did not begin on stage. They began in the audience. With precision choreography, they marched through the arena aisles, surrounding the space with rhythm and energy before converging at center stage to welcome Taylor Swift into view. This was not just a drumline. It was a moving wall of music and motion. It was live entertainment made for camera and crowd. Designed for impact. Delivered in real time. The timeline was fast. The stakes were high. BDEntertainment coordinated rehearsals, fittings, logistics, and live performance execution within a matter of days, ensuring the full cast was stage ready for both choreography and television coverage. Each performer was hand-selected for their professionalism and presence. This was not only a high-energy live performance. It was also a logistical achievement that merged concert-level staging with live broadcast demands. From first rehearsal to final performance, every moment was supported by BDEntertainment’s expertise in music entertainment services and show integration. Every step counted. The Billboard Music Awards drumline team delivered a seamless live performance crafted for timing, camera movement, and replay precision.
This is the kind of moment we can build for you.
If your event needs to open with fire, BDE delivers. Whether it is a high profile awards show or a private brand reveal, our teams build custom live band performances that speak directly to the audience and reflect the brand’s energy.
From drumline casts that ignite entrances to fully styled music ensembles that turn movement into memory, we offer scalable event entertainment services across formats, venues, and timelines.
This is not just a band for hire. It is a production ready ensemble built to perform under pressure and leave nothing on the floor.